如何制作广告宣传片？首先了解一下，构成一段动态的电视片头和产品广告其实就是多个平面画面的动态延伸，所以在了解片头制作和广告制作的过程中要先了解一下构成一段视频的主要元素部分：镜头 过场 风格 设计元素 画面运动强弱概念(节奏感) 背景音乐 音效系统。
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A镜头
jingtoushizuchengyiduanshipindezuijibendedanyuan yeshiyiduanshipinzhongchanshugainiandedanyuan，gainianxingjingtouyibanhuamianbiaoxianweimansuyundonghuojiejintingzhideyizhongzhuangtai，zaizuoyiduanshipinguanggaohepiantoubaozhuangshiyaoshouxiancesuanyixiameigejingtoudeshijianzhangduzheigezhangdudecesuanshigenjuyaobabiaoxiandeneirongquanbuchengxianchulaiweizhi，zheilibaokuojingtoulimeiyigeyuansudeyundongbianhuadeshijiancesuanyundongxingjingtou yundongxingjingtoushizhenggejingtouchuyuyundongdezhuangtaizhongzheigeyundongbaokuoyoudadaoxiaoyoujubudaoquanjuyoujindaoyuanyouyuandaojindebianhua，zheilixuyaozhuyideshijingtoudeyundongshijiandegusuan，yijiyundongdeguochengzhongchuxianzhutideshijianjidangejingtouzhongduogezhutilianxuchuxiandexiediaopeihedewenti。
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B过场
jingtouhejingtouzhijiandexianjie，youjiao“mengtaiqi”shoufa。
1、jingtouhejingtouzhijiandelianjieyoutongguodan yiyuansulaiguodude liyongajingtoudeyigeyuansuyundongdaobjingtouzhongzheiyangwanchengcongaguodudaobjingtouhuoshiyuansuyundongzhedanga jingtoushiwanchengadaob dezhuanhuan。(shiliyuansuyundongxianghuzhuanchang)
2、youzhenggejingtouhezhenggejingtouzhijiandeguodurupingyiajingtoudaobjingtou huoshibjingtoujiushiajingtoulideyigeyuansutongguosuofangajingtoujinrubjingtou(shilijingtouxianghukongjianzhuanchang)
3、haiyouajingtouhebjingtoudegezhongzhuanchangrubaiyechuangzhuanchangxuanzhuanzhuanchang，suofangzhuanchangdengdeng haiyoujiushitexiaozhuanchangruchangyongdebaiguangzhuanchangzheizhongzaihaolaiwudedianyingyugaopianlijingchangyongdao，lizizhuanchangyonggezhongliziguangxiaobaozhadengxiaoguolaishixianzhuanchang，(shililiziguangxiaozhuanchang)
zhuanchangyingzhuyidewenti：zhuanchangyinggenjuzijipianzidezhutixuanzeshihedezhuanchang，yeyaogenjuzijipianzidongtaidezhengtijiezoulaixuanzeshihedezhuanchang rukuaisudezhuanchanghaishimanmanjianyinzhuanchang zhuanchangdeqiangduyaogenjupianzideqifulaijueding。 zaizuopianziqianzhuanchangdeshijianzhangduyingjisuanqizhong。zheiyangjiashangdiyibufenjingtoudeshijianjiukeyibazhenggepianzideshijianzhangduquedingchulai suoyicesuanzhuanchangdeshijianzhangduyeshifeichangzhongyaode。
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C风格
pianzidouyouzijidefengge zheigefenggedebawozhiguanzhongyaode，quedingfengge ruzhongguofenggedezheilibaokuogudaifenggede jindaifenggede haiyoushishangyuansuhezhongguofenggejieheruzhongguofengdengdeng guowaifenggeruouzhoushishangfengge fugufenggedengdengerzheixiefenggecainengdiandingnisuozuodeduanpiandedutemeili。jiutongyigezhutibutongdefenggechuangyibiaoxianchulaideganjueyedoushibuyiyangde。zheilixuyaozhuyideshijingtouhejingtouzhijiandefenggeyaoyizhizheiyangguanzhehuiyoutongyifenggedeganjuebuhuiganjuehenyingdexianjie。
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D设计元素
butongdefenggezuzhibutongdeshejiyuansu，shejiyuansuyoushizuchengjingtoudejichudanyuan，zaimeigejichudanyuanzhongyaofenqingzhuci，haiyouyaoqiangdiaodezhucideguanxi，rangzhuyaodexinxiyuansuzhanjudanyijingtoudezhuyaoweizhi，ruoyouduogezhuyaoyuansuyingqiangdiaozaijingtouzhongchuxiandexianhouguanxi，zuodaodanyijingtouzhongshejiyuansudexinxichuandadeshixiaoxing。、
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E画面运动强弱概念(节奏感)
piantouhuoshiguanggaozaizhengduanshipinzhongyinggaizhangwohaojiezougan，youbufenshishuhuandeyoubufenqiangliekuaijiezoude。jihuapianzizhongdejiezouganhenzhongyaode，yibandeqingkuangtongchangshiyouruodaoqiangzaidaoruo yejiushikaipiandebufentongchangshimanjiezouhuozhongsujiezouranhoumanmanjiaqiangjiezoubiankuaidaozuihouzuiqiangshizuiqiangdehuamiandinggeranhoujianhei ranhoucongheizhangmanmanzaichulogohuoyigehuiweidejiewei。zheiyangdeguochengjiushiruoqiangruodejiezou。
zaiduandeguanggaozhonghaiyouqiangruoqiangdejiezougan yejiushikaipianchuxianzuiqiangyin birushuoyixieguanggaokaipianjiuyaochulogo huobiaozhixingfuhaozheiyangkaipianjiuyaoxunsushangshengdadaozuiqiangyinranhouzhuanxiadaoxushujutineirongzheigebufenhuamianjiezouyeyaofangmanfangpinghuan，zaijieshudebufenyaozaicilagao，jiezoujiakuaizuihoudinggezaizuiqiangdehuamian。shipindezhengtijiezouganbawohaodehuarangguanzhebuhuiganjuedaofawei，jiazhiyinledepeiheguanzhehenrongyirongruqizhong。
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F背景音乐 音效系统
beijingyinleheshipinduanpianshimibukefendeguanxi yigehaodeshipinpianziyidingyouyigehaodeyinlelaipeihe zheilipianziheshipindezhizuoliuchengdakefenweiliangzhongqingkuang：
1zhong nadaoyaozuodexiangmuhouzhaodaoshihedebeijingyinle，ganjuexiazheigebeijingyinleshibushizuifuheninaohailixiangxiangdehuamian，zheiyaozhuyideshizheigebeijingyinlebushiyibufenfuhenihuamiandeganjueershizhenggezhangdudouxuyaofuhenihuamiandeganjue womenchangyoudeyizhongqingkuangshi，yinledeyibufenfuhehuamiandeganjuejiezoudekuaimanyefuhehuamianjiezoudekuaimandanshibeijingyinledejieweibushihenhao jiezouhennanhuyingdaohuamiandejiezouzheiyangjiuxuyaowomenlinghuanyinlehuoshitongguohouqideyinleruanjianlaixiugaizheigejiewei。zheizhongdehexinshixianzhaoyinlezaizuopianzi，xianzaizhuliudezhizuofangshidoushizheiyangde，erqiexianzhaohaoyinlehou yinlebenshenyenengjinihuamiandeqifa，rangnigenjuyinlelaiganzhihuamian，zheizhongfangfadequedianshi，wangwangzhaobudaohenheshideyinle，suoyixiangmujindujiuhenman，danwuzhenggexiangmudejincheng。
2zhong anzhaonizijidehuamianganjuexianbapianzizuochulai，ranhouzaipeishangyinle zheiyangxuyaoniyouyigeqiangdadeyinleku zheizhongfangfadehaochushihenkuaijiunengzuowanyigepianzideshipinbufen。rangnizaijiexialaidegongzuozhonggengyouzixin。
yinxiao yinxiaodebufenhenzhongyao dangjiezoujiakuaideshihou，dangyouzhongyaoxinxixuyaotishideshihou dangyoulizitexiaorubaozhahuoyandengzheiyangjiuxuyaoyinxiaodejiaru，jiaruyinxiaonengshizhenggedeshipingengjiafengman，gengjiarunse。danshijiaruyinxiaoyexuyaoyouzhuyishixiang jiushibunengmangmuduojiaruguoyinxiaoyijingyingxiangdaozhengchangpianzideyinlehuoshijieshuocideshihoujiuxuyaojianshaoyinxiaohuoshijianruoyinxiao。
